502-396-7178 CalJPfeiffer@cs.com

3 Case Histories That Will Tell You All You Need to Know About Pinpoint Promotions

Client: General Electric’s Automated Assembly Application Center

Target Audience

G.E. Vice Presidents, Plant Managers, Specifying Engineers, etc.

Objective
  • To increase awareness of G.E.’s A.A.A.C. and constantly reinforce that awareness.
  • To build goodwill.
  • To position the G.E. A.A.A.C. advertising message where it would be most beneficial, i.e., on the desk or working area…where recommendations and/or purchasing decisions are made.
Strategy
  • Since a common bond existed between the client and their target audience…the G.E. logo, we created a unique desk clock that prominently displayed their logo in a way never seen before.
  • The laser created, crystalized logo tends to draw in the viewer until it is in focus. Our client’s Inter G.E. phone link and number (8*334-0810 (502) 452-0810) was printed on an embedded card and positioned side by side to the G.E. logo. The reverse side of the card displayed the services and capabilities G.E. A.A.A.C. had to offer.
Results

The desk clocks were well received and positioned by the recipient in places of prominence.

Client: Merrell Dow Pharmaceuticals, Inc.

Target Audience

The outside sales staff

Objective

To educate employees on correct lifting procedures and back safety.

Strategy

“Back to the Future” was the theme that was selected for this awareness program on back safety. Each employee was mailed or given a unique cassette tape with a futuristic looking cover card that contained instructions on how to lift properly and a quiz card “without questions.” The recipients had to listen to the tape to hear the questions and were encouraged to increase their ability to answer them correctly by reading the enclosed lifting guidelines. The listener was guided on a trip through time, back to the year 1956 and then back to the future 1989. All program rules and prize descriptions were on the tape. Songs were selected to relate to back safety and the program theme. The tape ended with the encouragement to “Make Safety a Habit for Life.” Listeners could then scratch-off a block indicating their answer as true or false. A false answer would reveal an “X”. If all 4 questions were answered correctly no “Xs” would be revealed. Only cards with all 4 correct answers were eligible for prizes. The prizes were a 1950’s Juke Box Cassette Recorder/Radio and an electronic calendar/clock”time machine.” Final drawings were made at “Putting on the Hits” concerts.

Results

Over 300% improvement from the previous year in back injury incident rate. During the one-quarter program,there were “0” back injuries recorded, and over 60% of the employees sent in correctly answered quiz cards.

Client: Midland Enterprises, Inc.

Target Audience

Employees on duty Dec. 31, 1999 to Jan.1, 2000 Boat captains, deck hands and cooks on board barges traveling the inland waterways.

Objective

To recognize those employees on duty at the turn of the century when the unknown would take place…Y2K. Since Midland Enterprises wanted to recognize their employees in the early morning of 2000 and due to the work conditions and lack of storage space, the award had to be meaningful yet practical in size and appropriate for both men and women.

Strategy

An artist rendition of a tow boat pushing barges was commissioned and die struck silver coins were produced with the inscription “I was on watch at the turn of the millennium. January 1, 2000.” The reverse side said “Midland Enterprises, Inc. –First On The River” plus a listing of their divisions. The coins were packaged in clear plastic cases and only those on watch at the time received the commemorative coins and the dies were destroyed so no more could be produced.

Results

The employees were greatly please at the thoughtfulness of the company and were proud to show the coins to their family and friends when the returned at the end of their deployment.

Client: C. Lee Cook division of Dover Corporation, a manufacturer of piston rings and seals

Target Audience

All 315 employees

Objective

To generate 300 cost saving suggestions in 3 months

Strategy

Background – The yearly goal was 600 suggestions, by August only 200 had been submitted. A stock car racing theme was selected called “The Cook 300.”

In order to kick off the program a pitcher and tumbler set printed with the program graphics were given to each employee. These were selected to take the program home and involve each family. We wanted the employee to have to explain “The Cook 300” and the prizes that could be won. To promote the program as the employee arrived at work, all employees were given “Cook 300” bumper stickers. They were bound to see many of the bumper stickers in the parking area. They also received a “Drivers Card” which they were asked
to sign as a commitment to the program and explained the rules and how they could win prizes (restaurant gift certificates and racing jackets). Each “Drivers Card” had a unique number which was eligible for random prize drawings. Winning numbers were posted on program posters which featured an oval shaped race track. As suggestions were submitted the track was filled in to show progress toward the 300 suggestion goal. This provided daily feedback on the progress as well as advertised the program.

Results

The program was a huge success generating the 300 suggestions in 17 days. The program also had residual effects. For the following 3 months, the company received a higher number of suggestions than what they were receiving prior to the program.

Client: Avon

Client: Points

Client: Safety Sleuth

Client: Midland

Client: Tidewater

Client: Praising Positive Safety (Dow)